Lexus
I have worked on various Lexus launch events, including the ES, UX, and the all-new Lexus NX.
In the digital space, I served as creative director, designer, and UX developer of the Lexus DOJO tool, a gamified app housing internal training workouts. Now about to launch its fourth “season,” DOJO has had rapid expansion to 500+ workouts, 17,000 users, and a 92.8% workout completion rate.